The client is a dealer of a leading Home Security system manufacturer in the USA.
To increase sales, the Client was exploring Telemarketing as an option in addition to
Direct and Over-the-counter channels. Telemarketing has the added advantage of time and cost savings in addition toaddressing a targeted audience.
The client was evaluating the option of outsourcing this Telemarketing function to a low cost location, thereby allowing him to utilize his staff on alternate Sales channels and on ensuring quality service delivery.
After evaluating several vendors, the client chose to partner with iSmart.
After a study of the Client’s existing business, iSmart prepared detailed process maps and transition plan.
The transition methodology included understanding of client’s business processes, technology implementation, recruitment & training of CSRs and overall project management.
A comprehensive script and rebuttal manual was prepared that enabled the CSRs to effectively attend to all customer queries and resolve all their doubts convincingly.
Apart from voice recording of the conversation with customers, provision was made for the client to remotely monitor each agent by means of a webcam as well as remote barge-in facility.
Apart from the daily / weekly sales report, comprehensive reports encompassing all pertinent call handling and disposition details were made available to the client on a daily / weekly basis. |